Cognitive Bias On action bias It's the final of the World Cup, and you're the goalkeeper hoping to save the game-deciding penalty. As the opposition player steps up, you have a choice—jump to the right, jump to the left, or stay put. The player doesn't have a history
Cognitive Bias On status quo bias When you’re shopping for toothpaste, do you buy the same one or try a new one each time? That's not a trick question. If you’re like most people, you pick a toothpaste you like and then stick with it. That’s an example of status quo
Cognitive Bias On the Dunning-Kruger effect Do you believe you’re an above-average driver? If so, you’re in the company of 93% of American drivers who also think they are above average. And if you spotted that the math doesn't add up, you’d be correct. Either you're truly above average