Most of us think in the “first order” most of the time. We think about the immediate consequences of a decision and make the decision based on whether we consider that outcome positive or negative, good or bad. It makes sense to think this way for recurring or daily decisions

The quest to reach our full potential is both fascinating and challenging. Our fallibilities, such as fear of failure, can be a major obstacle. They can lead to regrettable decisions and unrealized potential. We make countless decisions in our lives, so some regret is inevitable. However, attempting to minimize regret

Russell conjugation, named after philosopher Bertrand Russell, is a concept that describes our tendency to portray things we agree with more generously than those we disagree with, using emotionally charged or loaded language. Here are some examples that Russell referenced back in 1948 on a BBC show: I am firm,